An example of no-frill business is
A no-frills or no frills service or product is one for which the non-essential features have been removed to keep the price low.
examples of no-frills companies include: cinemas (easyCinema), bus companies (easyBus, Magic Bus (Stagecoach), Eastern), food ranges (Tesco Value, Walmart/Asda SmartPrice), mobile phone companies (easyMobile, Telmore), and marketing (low-cost marketing).