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What is the difference between click through rate(ctr) and click to open rate(ctor)?
Answers (1)
When we send a mail to a person, when they click and open the email, that is click to open action, suppose we sent a mail to 100 people and 88 of them read the subject and clicked and opened the email its called 88% click to open rate.
After opening the mail, there could be a link to your own site, if 44 people click on it, its called click through rate. 44% is the CTR
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